Effective data names information tool weapon records for traffic conversion
- Most campaigns optimization are like moving around the deck chairs on the Titanic. Small changes = small gains.
- Insanely focused and strategic messages optimization brings 3-5x the conversions AND improves quality.
- In some industries, even 5% conversion rates aren't that impressive. If you're stuck in the 2-5% conversion rate bucket, you have a ton of room to grow.
- It doesn’t matter if you are B2B or B2C, get creative with your offers and test multiple different emails/landing pages/microsites with names per country to find the one that resonates best with your audience without disturbing it.
- If you don’t want to get really crazy (you know you do), find different messages that can help you qualify campaigns in the process. Impact with real content (e.g: names) to affect user behaviour.
- Identify the obstacles keeping prospects from converting and get those roadblocks out-of-the-way by changing the flow. Test different variations to find out exactly which path to conversion works best for your audience. Target from common names / to common names to build up a comfortable atmosphere.
- Use remarketing to recapture people who showed intent but didn't convert. Remember that messages from unknown person/source annoys people
- Test smarter, not more often. You need to test 10 unique landing page/banner/survey variations to find 1 top performer, but this goes far beyond changing a font color and calling it a landing page variation. CONTENT MESSAGE matters and who tells you EVEN MORE.
- Trim the fat in your account and ditch your lowest performers. Focus your energies on the top 10% of landing pages that earn 80% of traffic.
- Always, always keep your eye on the prize, which is making more sales or generating leads most likely to convert to sales. Don't let high conversion rates take precedence over lead quality or you're going to spend more qualifying leads. You need to find the sweet spot where everything works like a well-oiled machine.
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The Importance of Names - Profs Adam Alter and Scott Galloway